ARK - Branding and Website

ARK, or Animal Rights Kolkata, is a group that actively helps animals in need, whether they are stray cats or dogs, or abandoned and neglected pets. They collaborate with vets who are willing to render their services free of cost. ARK is also a platform through which adoptions of animals are facilitated. This group depends on donations from everyday folk and this is mainly carried out through their Facebook page. But their current logo was in need of a revamp as it has no concrete form or function to it. This project aimed to not only rebrand ARK, but also come up with campaign posters and the possibility of a functioning website through which adoptions and donations can be transformed into a smoother process.